Pinterest Business accounts unlock the tools people actually use to grow on Pinterest — and all of them are free.
Analytics: see impressions, saves, clicks, and audience insights for every Pin and board. Personal accounts don't get access to this data.
Website claiming: verify your domain to unlock rich Pins, branded attribution on your content, and deeper analytics for your store's website.
Advertising: promoted Pins are only available to Business accounts, so you can boost your best products whenever you're ready.
Automation via API: tools like Postier can only create and schedule Pins through a Business account. That's what lets you automate your Pinterest marketing while you run your store.